Rental car costs can vary dramatically depending on duration, date, discounts, loyalty programs and location.

Cloud Car rental software

Whether you have 1 location or 1000, car rental software and fleet management systems are essential to running your business. Many companies provide these to the car rental industry – but how are they different and how can they support your growth?

Car rental management is changing

In an industry that becomes more competitive every year, you need to find new ways to market your product and retain your customers. It’s not enough to focus on fleet efficiency, you need to focus on improving your customer’s experience at every stage. How are you different from your competitors? Why should customers choose to book a car with you – are you simply competing on price?

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Taxi Rental System

Your customers are changing.

Your customers are increasingly using mobile phones, tablets and other smart devices to meet their travel needs – including renting vehicles.

Do you provide the ability for your customers to access rental information on the go and view interactive location maps? Can they book easily on smartphones? Think about digital signage and touchscreen kiosks – how could they help promote your brand and increase your revenue?

Older car rental software may meet your basic car rental management needs – but does it allow you to deliver the experience your customers demand?

Choose a rental platform with an API

There are many car rental reservation systems out there but the best ones will provide you with an API (they might call it an XML interface or web service). Why is this important? It means that you are in full control of your customer experience. Your car rental software/fleet management system will control the core of your business but you’re free to create any user interface that you want – this might include:

• Fully responsive websites that work across mobile and tablets
• Smartphone apps
• Mobile check-in facility to reduce waiting time at the desk
• Touchscreen kiosks
• Web portals for agencies and travel administrators

If your reservation system doesn’t provide an API, you’re tied to whatever user-interface they provide.

Better car rental software lets you do better marketing

If you choose a solid car rental platform with an API, you have more control over how your brand is represented and the ability to improve your customers’ experience. A website that is optimized for conversion and SEO is essential to growing your direct business – but you need the core foundations to support this.